7 Simple Ways to Boost Your Website’s Google Ranking
If you run a business in Elmswell, Stowmarket, or Woolpit, you’ve probably heard how important it is to show up high in Google’s search results. But how do you actually make that happen? At Saren Web, we’ve spent over 20 years helping local businesses build beautiful, high-performing websites that get noticed. Here are some easy, actionable tips to give your website a boost:
1. Make Your Website Easy to Navigate
Think of your website like a shop. If people can’t find what they’re looking for, they’ll leave, and Google notices that. Keep your menu clear, your pages organised, and make sure it works perfectly on phones and tablets.
2. Write Helpful, Relevant Content
Google loves fresh, useful content. Whether it’s a quick blog answering common customer questions or an update on your latest service, focus on providing value. Naturally include the words your customers are searching for – but skip the awkward keyword stuffing.
3. Speed Things Up
Nobody likes a slow website. Optimise your images, use good hosting, and consider tools to help your pages load faster. A speedy site keeps visitors happy and helps your search ranking.
4. Optimise Each Page
Add clear page titles, descriptions, and headings that include what your page is about. Use descriptive text for your images too. It’s like giving Google a cheat sheet for your site.
5. Earn Trust with Quality Links
When other reputable websites link to you, it tells Google you’re trustworthy. Consider writing guest posts, collaborating with local businesses, or creating share-worthy content people want to link to.
6. Focus on Local Searches
As a business in Suffolk, local customers matter most. Set up your Google Business Profile, keep your contact info consistent everywhere, and ask happy customers to leave reviews.
7. Keep an Eye on Your Progress
SEO isn’t “set it and forget it.” Check your stats regularly using free tools like Google Analytics to see what’s working – and tweak as needed.
At Saren Web, we’re passionate about helping Suffolk businesses thrive online. Whether you’re a coffee shop in Stowmarket, a tradesperson in Woolpit, or a butchers in Elmswell, we’ll create a website that doesn’t just look great, it performs well on search engines.
